Inciter | 2009 March
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Listening to your customers IS the bottom line.

GM is apparently not the only company with an identity crisis, as CNN reports that Dell is trying to respond to low earnings too. It seems that the company has run into trouble because they haven't diversified into other product areas like leading competitors, so when their primary market of hardware sales dropped, so did Dell. This sounds like an issue of not knowing what your customers want, but it is suggested that Dell should take a hint based on its competitorâs' approaches, which seem to be stylish (Apple) or affordable (Taiwan companies).OK, so if we come up with something stylish and affordable that'll sell right? Well, maybe.What isn't being asked is why customers spend more for Apple but also apparently need affordable options from Taiwan. Could it be...

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