April 2009 - Inciter
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Using Loyalty to Pry Your Customer Out of Their Hole…or Home.

In addition to a waning economy there is also a shift occurring that is requiring businesses to be as technologically savvy as possible. One example is what is happening to major newspapers. Recently I heard that 14 newspapers across the company are shutting their doors or turning to digital¬Ě media outlets only. Another business sector being hit is video rental stores. The large chains like Blockbuster are certainly being hit by Netflix, which is taking over the once brick-and-mortar market. But what is happening to the small independent chains? Some of these business owners are prepared to do whatever it takes to maintain their niche market.For example, an article on CNN noted that one such store owner moved his shop to a more artsy district to be in closer proximity...

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