Inciter | 2009 June
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Using Technology to Reach Your Customers

Price isn't the deciding factor anymore it's [customer] service was a statement made by someone in the industry in an article on CNN.com about customer service horror stories and consumers' new technologically savvy approaches for getting good service. For example, one woman found a Comcast executive through Twitter and got her cable fixed almost instantly. Others have used blogs to share their customer service horror stories with millions of people instantly, which in some cases led to the resolution of their problem by the company under question.I find this use of technology very intriguing, and it raises lots of questions for how businesses function. We've all heard about being cautious about what you put on social networking sites for public view, as the information may be seen by an employer....

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