Inciter | 2011 March
0
archive,date,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-1.7.1, vertical_menu_background_opacity,smooth_scroll,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Focus groups

Ahh..the focus group! This is perhaps one of the most well-known evaluation methods. What makes focus groups so popular? First, a focus group is typically a small group of people (<10) who are guided through a structured conversation by a facilitator (likely the evaluator in this case). The evaluator will work with stakeholders to identify who should be a part of the focus group, the purpose of the focus group, and what questions should be asked.A strength of focus groups is that they are often a low cost approach that allows group members to provide information about at topic in a way that the resulting information will likely be richer than if only a single person was interviewed. However, focus groups can't be used for pre/post comparisons or when confidentiality...

Read More