March 2011 - Inciter
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Focus groups

Ahh..the focus group! This is perhaps one of the most well-known evaluation methods. What makes focus groups so popular? First, a focus group is typically a small group of people (<10) who are guided through a structured conversation by a facilitator (likely the evaluator in this case). The evaluator will work with stakeholders to identify who should be a part of the focus group, the purpose of the focus group, and what questions should be asked.A strength of focus groups is that they are often a low cost approach that allows group members to provide information about at topic in a way that the resulting information will likely be richer than if only a single person was interviewed. However, focus groups can't be used for pre/post comparisons or when confidentiality...

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