Inciter | 2012 August
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Social Media and Evaluation

I must admit I’m excited about today’s post. Not because it gives us an excuse to indulge ourselves in a lot of unfocused social media (e.g. facebook, LinkedIn, or Twitter) fun, but because of the opportunities and uses these tools can provide program evaluators. Not only have these platforms have provided us, as evaluators, with greater ease in gleaning resources (such as through the American Evaluation Association’s facebook page) and communicating with clients and colleagues (via Twitter and our local evaluators’ LinkedIn group), but we’ve begun to see programs’ use of these platforms as an important piece of their evaluation “stories”.Social media allows for connections that are rapid and have the potential for wide dissemination. It isn’t easy to envision programs advertising their services through social media, but it is...

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