September 2015 - Inciter
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Tips & Tricks for Child Focus Groups, Part 1

by Mandi SingletonOne of my favorite things about my job is conducting focus groups. I enjoy the opportunity it gives me to interact with people, capturing and learning from their thoughts and feelings about experiences they’ve had. While at CRC I’ve had the opportunity to facilitate a series of focus groups with elementary school students. Although many of my projects are education-related, I had never done a group with children so young before. The focus groups I’d done in the past involved middle grade students, parents, and school staff, so the thought of conducting focus groups with elementary school students made me a little nervous. I could just imagine rambunctious 6 to 10 year olds, hopped up on sugar and far too excited to break away from their schools’ typical routines and...

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