February 2018 - Inciter
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Evaluating Advocacy Efforts: How Do You Measure Social Change?

Here at CRC, we're always fans of measuring the right thing, at the right time, for the right reasons. And that includes measuring advocacy efforts. You may think that measuring advocacy efforts and social change movements is impossible. It's definitely true that it can be challenging to do because evaluating advocacy is very different from evaluating direct service work. The theory of change is going to be more complex, and it's harder to identify the direct links from your advocacy activities to people's responses.  Collecting information about your campaigns and activities often involves tracking web analytics and responses to mail and other campaigns directly. But before you start putting together a dashboard of your Google Analytics data, start by thinking about what you want to know and why. To really...

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