August 2018 - Inciter
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“Can I Have a Moment of Your Time?” Overcoming Survey Burn Out by Showing Value

“Please be sure to go to the website on the bottom of the receipt to fill out our survey!”  If you’ve ever gone grocery shopping, eaten fast food, or shopped at a major retailer, you’ve heard these words spoken by a cashier at some point. In the age of big data, seemingly no venue is immune from solicitations to take a survey of some sort, be it online or in-person.  With this oversaturation of survey propositions, the question for the consumer then becomes: what’s the value of actually completing this survey – is it really worth my time? And as evaluators faced with this situation, in which our potential survey respondents are already feeling burnt out (and even more so if they’re part of an over-researched community) the question is...

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