Inciter | 2018 November
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Get the Word out! Reaching Study Participants

by Angela Lao Back in the spring and summer, Inciter conducted focus groups in Baltimore, Philadelphia, and Washington D.C. to gather feedback on marketing tools that were being developed by a client for ours for their public health campaign, which was focused on eating behaviors.  As an intern at Inciter, I was tasked with helping to recruit participants for this project, and I was eager to find any method that would attract as many participants as possible. Ultimately our team used several techniques that together were successful! In this blog I wanted to share some tips and techniques that I found to be most helpful.  Finding your best method(s) to get the word out!  Posting Flyers: Make sure you have an eye-catching image and event details in large font for people...

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