December 2018 - Inciter
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Evaluating Advocacy Efforts: How Do You Measure Social Change?

So you read the last blog post in this series, about asking the right questions of your social change efforts, right? (You did, right? We know it's been a minute.) If you did, you know that there is just as much strategy involved in deciding what data you need to collect as there is in carrying out the strategy itself! It’s one thing (and a very important thing) to know what you want to collect and why. But the next big question is. . .HOW? Engaging hearts and minds to actually care about something, breaking through the social media din to get people to actually act -- that’s hard enough. Once you think you'd done that, how do you go about measuring the indicators that those actions led to policy change?...

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