Why Nonprofits Fail to Make the Most of Their Donors
You love your donors and you want them to love you. You craft amazing campaigns. Powerful messages, moving stories, carefully constructed asks. You believe in your mission and you are very good at connecting with others who do, too. But you aren’t getting the donations that you need, and you keep losing donors. It’s like your donations are a leaky bucket. You work harder and harder, create more campaigns, reach out to more people, but you can’t keep the donors you’ve got or raise as much as you need to. You are not alone. Only sixty-three percent of organizations meet their fundraising goals. The average nonprofit is missing out on over three and a half MILLION dollars in donations because they aren’t maximizing their data. Information about your donors and campaigns is all...
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