• Are All Customers Created Equal?

    Posted on December 18, 2008 | by CRC

    Are all customers created equal? Many businesses have a “one size fits all” approach to customer service. If the service is good, then customers will be satisfied with their experience, right? But it’s not that simple. What works for one customer may not do the trick for another. Different customers value different aspects of a service. Anderson, Pearo and Widener discuss the concept of service-dominated logic in their recent article, Drivers of Service Satisfaction, published in The Journal of Service Research.

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