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Secrets from the Data Cave: April 2014

by Ashley FahertyWelcome to CRC’s monthly series of articles on all things techie: Secrets from the Data Cave! (For those who don’t know, the title references our room — fondly referred to as “the bat cave”— where data staff can geek out in an isolated setting.) Here we’ll be offering you a fascinating sneak peek into the cave, with the latest updates & tips on what we’re implementing here at CRC!April 2014:  Building Online Brochures for DummiesLet’s be frank: print advertising is going the way of the Dodo bird (RIP Mr. Dodo). Pamphlets, flyers, and brochures received in the mail(or in-person from a persistent kiosk salesperson while you’re walking through the mall, just trying to get your coffee fix) typically end up in the recycling bin or in a giant stack on your...

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Social Media and Evaluation

I must admit I’m excited about today’s post. Not because it gives us an excuse to indulge ourselves in a lot of unfocused social media (e.g. facebook, LinkedIn, or Twitter) fun, but because of the opportunities and uses these tools can provide program evaluators. Not only have these platforms have provided us, as evaluators, with greater ease in gleaning resources (such as through the American Evaluation Association’s facebook page) and communicating with clients and colleagues (via Twitter and our local evaluators’ LinkedIn group), but we’ve begun to see programs’ use of these platforms as an important piece of their evaluation “stories”.Social media allows for connections that are rapid and have the potential for wide dissemination. It isn’t easy to envision programs advertising their services through social media, but it is...

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