Inciter | Inciter helps organizations to use data to raise awareness, raise funds, and measure impact.
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Who We Are

Inciter works with nonprofit organizations to turn data into valuable and timely information using powerful tools and a flexible framework. We construct and manage a data ecosystem aligned with your organizational needs leveraging tools that you already have if you are happy with them. We’re agnostic that way. Our collaborative approach allows us to partner with you in developing a data strategy that fits you now and evolves with your organization.

What We Do


Maybe you have to conduct an evaluation as part of a grant that you received. Or, perhaps your Board has been asking about results, or your staff is starting to wonder how effective a program is. No matter the reason, assessing your programs and activities can help you get more bang for your buck.


When you have the right data, in the right places, and you can bring it all together, you get powerful insights. We can assess your current data collection systems, determine the information you need to make game-changing decisions, and get your data systems to talk to each other. Bringing that data together into our reporting portal gives you the power to make all your decisions data-driven.


Fundraising data is key to targeting your efforts, and maximizing your resources. You probably have a digital marketing database, a direct marketing database, and even a donor database. But can you analyze it all in one place? We’ll help you warehouse and report on the right data, so you can target your communications, figure out what works and what doesn’t, and personalize your fundraising efforts to raise more money with less effort.

How We Do It


Our team of researchers and evaluators put their love for numbers and data to work to help our clients improve their projects and programs. We have the expertise to tackle the evaluation and research projects that strike fear into the hearts of your most industrious staff members. No matter how large or small your project is, we will help your program be as effective as possible. From program evaluation design, to support for grants and proposals, surveys, focus groups, quantitative and qualitative data analysis, and more, we make sure you have the data you need and know how to use it. It may seem like there’s an ocean between where you are and where you want to be, but we make the trip easy and we make the trip fun.


We start with a data assessment with every client. We figure out whether you are collecting the right information, storing and processing it in the most efficient way, and getting the right answers from it. Then, we design a data ecosystem that is perfect for where you are now and where your organization is heading. Our strategies and designs take into account what systems you already have, whether that’s a complete database, or a variety of data entry, storage and reporting tools that you are using. For instance, you might have a survey platform, a member or volunteer database, and attendance data from events that all come from different systems. Likewise you might have a favorite BI tool like Tableau or Microsoft PowerBI that you want to continue using. We can work with all of it.


We've been there – frustrated by data management software options because we didn't love what we saw, so we built our own custom platform, called Incite. Incite is a cloud-based, software-as-a-service platform designed to enter and store data, and create reports for nonprofits, associations, and fundraising professionals. Incite provides a portal accessible via desktop or mobile devices. We understand the work you do because we’ve been helping you wrangle data for over 15 years. We built Incite after extensive user testing to make sure it was easy for our clients, and because we are data geeks you know we made sure that the data stored there is as accurate as it can be, and that especially includes the reports that come out of Incite.

Get Visual with Us

Baltimore DataMind

Deforestation Report

Transportation Report Card

Graduate NYC! Map

Breastfeeding Infographic

After School Dashboard


Dogs We've Co-Worked With


Costumes We've Worn


Muffins Eaten (Unknown Time Period)


Number of Whole Foods Stores We've Visited

Why Inciter?

If you love what you do, but not necessarily numbers, we’re here for you. We’re the data nerds you need to get you where you want to go. We’re here to help.

If you want to use data to make your organization stronger and go to the next level, we’ll get you there. Because, after all, trying to communicate the value of your work without data is like trying to row a boat without oars. Yes, you’ll stay afloat, but you’ll drift aimlessly with no way to get to your destination.

Our Skills

Making Stuff Up0

Making bar charts out of ghost data0

Trying to Get People to Answer our Emails0

Meet the Team

When you work with Inciter, you get a team of experienced evaluators and researchers with a killer work ethic who are ready to collect, organize, analyze, and report the data you need to improve your program. And if we really like you, we’ll even add infographics.

Kirk Knestis, Ph.D.

Senior Consultant

and Conjuror of Causality

Jill Scheibler, Ph.D.

Senior Research Analyst

and Jill-of-all-Trades

Jacob Joseph, MPS

Solutions Architect

and Soothsaying Polymath

Kristen Halsey, M.S.

Data Analyst

and Data Viz Whiz



and Inquisitor

What We’re Saying

Our Blog

  • 27 May Data Cleaning in Excel 101, Part 6: Removing Duplicates

    In this part of our data cleaning series, we’ll be reviewing how to find and remove duplicate entries in your dataset. Repeats are a very common data entry mistake or error from a data pull. Duplicates in your data can create a variety of unfortunate consequences in administrative duties and analysis. Worst of all, they lead to a real misrepresentation of your results. This is Part 6 in our Data Cleaning in Excel 101 series. Part 1 showed methods of removing blank rows from your data. Part 2 focuses on splitting data from one cell to multiple cells. Part 3 covers the opposite: combining data from multiple columns into one column. In Part 4, we discussed some incredibly useful and time-saving tricks with Excel’s “Flash Fill” function. Part 5 covers......

  • 18 May Data Cleaning in Excel 101, Part 5: Numbers That Don’t Act Like Numbers and Leading Zeros

    Ever try to do a calculation with numbers in Excel and get an error or the numbers don’t seem to be adding up? Ever fight with ZIP code formatting? Below you can find some methods of dealing with numbers that just aren’t acting like numbers. We’ll also review some instances in which you’ll actually want Excel to store numbers as text, and how to convert them. This is Part 5 in our Data Cleaning in Excel 101 series. Part 1 showed methods of removing blank rows from your data. Part 2 focuses on splitting data from one cell to multiple cells. Part 3 covers the opposite: combining data from multiple columns into one column. In Part 4, we discussed some incredibly useful and time-saving tricks with Excel’s “Flash Fill” function.......

Our Tweets

Find and remove duplicate data entries. We will show you how.- https://mailchi.mp/4c5821b8a05c/3-ways-to-stay-calm-right-now-2-great-webinars-and-1-ask-me-anything-ama-6931752

When Your Numbers...Don't Act Like Numbers. - https://mailchi.mp/50306bab180a/3-ways-to-stay-calm-right-now-2-great-webinars-and-1-ask-me-anything-ama-6921524

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Contact Us

Have a question? Want to know more about us? On your death bed in Nigeria and need to send your funds to someone? (Wait, scratch that last one.) Reach out to us however you want. Email or Twitter is probably best, though.


712 H St NE
Unit #5049
Washington, DC 20002




You’re kidding right?

Just email it.